MBA in Marketing

  • 1-year online program
  • Perfect for working individuals
  • No entrance required
  • Global networking possibilities
  • Exceptionally skilled industry expert instructors
  • Focused curriculum
  • Individual mentorship
  • Practical learning approaches

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Master of Arts

Today, marketing is a crucial factor that every business needs. All businesses or organizations need innovative marketing plans to flourish in today’s market. People prefer studying business and marketing concepts and strategies to understand business insights deeply. Here comes the role of Marketing courses like an MBA. For this reason, an MBA in marketing has become more popular and structured to meet the latest demands of organizations.

An MBA with Marketing specialization is a postgraduate program that prepares students with the leadership qualities, logical understanding, and analytical expertise needed to progress in the evolving marketing world. This will inculcate market research, brand management, sales, digital marketing skills, and more in the students. They will become skilled in performing top management roles in various reputed organizations.

The MBA Marketing degree at Hawkins University can be completed in just one year. This program is in high demand and comprises all the essential marketing elements updated with the latest trends. The program structure has been planned according to the standards to prepare students with the latest advancements. Numerous batches run at a time with flexible timings to make students well-prepared. They can easily access online classes at any time of the day, whenever they want.

Objectives of Online MBA Marketing Degree

Promoting Professional Development and Career Advancement

An MBA marketing degree supports professional growth and advancement. It enables students to develop professional networks by connecting with faculty members, classmates, and industry experts. The program provides students with the knowledge and expertise to launch businesses or start-ups.

Developing a Deep Marketing Foundation

The central aspect of an online master's in marketing is understanding the fundamental marketing concepts deeply. Students will study customer behavior, market research, pricing, promotion, product development, and distribution processes. The program will instill decision-making strategies related to marketing insights and analytics.

Changing Marketing Environments

An online MBA marketing degree prepares one to cope with changing marketing environments. Small technological improvements are also applied daily to understand market trends and changes in the economy. Students will be aware of the changing market and industry environment and have knowledge relevant to modern-day marketing.

Developing Leadership and Management Capabilities

Leadership and management are essential aspects of an MBA program, as individuals will have to manage teams in marketing or other organizations. They will learn to communicate appropriately and improve coordination among the team members, leading to excellent performance. Good management is required in every organization, and all the required skills will be cultivated in the individuals.

Eligibility for MBA Marketing Degree

  • Bachelor’s degree earned in any discipline from an accredited university.
  • No age bar
  • Eligibility : Masters
  • Duration : 12 Months
  • Enrollment : Being online - Throughout the Year
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Program Curriculum of Online Psychology Master’s Degree

The curriculum is relevant and focused, providing you the opportunity to develop unique individualised projects.

Application of Knowledge

The Program allows you to apply management theories and put them into practice.

Industry Experience Faculty

Work with credentialled faculty with years of industry experience.

Sequencing

Courses are designed to build on knowledge and sequentially.

Online Program

Courses are designed to be delivered in online mode.

Speed to Completion

You can complete the entire program in approximately three years.

Practitioner-Based Project/Dissertation

You begin work on your final project immediately so no extra time is needed to complete the project/dissertation.

Transfer Credits

You can transfer up to nine doctoral credits into the program.

NO GMAT/GRE

You do not need to take the GMAT or GREs only if you wish to be considered for scholarships.

No Residency

You do not need to adhere to a residency requirement.

Why an MBA in Marketing from Hawkins University?

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Advanced curriculum

The curriculum has been updated to align with industry demands and standards. It comprises all the essential elements required to understand the field smoothly.

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Industry-experienced faculty

The faculty members here have years of experience and are experts in their fields. They create an interactive study atmosphere, even in online classes.

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Complete online program

For the convenience of students, Hawkins provides an MBA marketing degree that makes getting a degree more accessible. Students can access the classes with a few clicks while sitting in their comfort zones.

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Practical approach

Students get opportunities to engage in projects, which enhances their practical skills. The faculty members help students throughout their journey. The program enables students to apply their theoretical knowledge in practical settings confidently.

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No entrance exam required

This is a win-win for students who want to pursue an online MBA marketing without appearing in any entrance exam. At Hawkins University, we believe in providing equal opportunities for all aspiring students; hence, no entrance exam is held to admit students to the program.

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No residency required

Hawkins does not require residency verification from students, making the admission process for the MBA Marketing degree effortless. This policy allows you to pursue your degree from anywhere worldwide and maintain a work-life balance.

Program Curriculum of Online MBA Marketing

Marketing Management— This section of the curriculum comprises essential principles and practices of marketing. Students will gain knowledge of market divisions, targeting, positioning, and information about products, prices, and advertising. This course prepares you for more advanced marketing topics and strategies.

Consumer Behavior— Understanding consumer behavior is important for creating convincing marketing strategies. This section will cover social, cultural, and psychological factors affecting consumer decisions. Students will understand how to research consumer needs and preferences that consequently adapt to marketing efforts.

Marketing Research— This interesting section enables students to understand market research deeply. They will develop skills to collect, study, and interpret data to make the right decisions and improve their marketing skills. Data collection methods and qualitative and quantitative research approaches help students to conduct research properly.

Advanced Marketing Strategies— In this section, students will learn to develop detailed marketing plans, conduct competitive research, and create innovative marketing campaigns to achieve business objectives. They will also get practical experience using advanced marketing strategies.

Sales and Distribution Management— Sales and distribution also play a crucial role in marketing. This section of the curriculum will cover the difficulties of sales management and distribution platforms. Sales strategy and forecasting, channel management, and Customer Relationship Management (CRM) will be covered in this section, along with sales operations optimization and distribution networks.

Product and Brand Management— Products and brands are important marketing factors that must be considered while pursuing the program. In this part of the curriculum, students will learn about product creation, launch techniques, brand expansion, and portfolio management. Persuasive product and brand strategies will be used to create value with practical approaches.

International Business Modules— Studying international business modules is beneficial for students as it offers them a complete understanding of marketing on a global scale. The curriculum covers multiple topics, including the uncertainties of global markets, the difficulties of international trade, and the complexities of cross-cultural management. This knowledge prepares students with the necessary skills and understanding to excel in roles related to global marketing.

Students Feedback

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FAQs for MBA Marketing Degree

Ans: An MBA in Marketing from Hawkins University can open job roles such as Sales Manager, Product Manager, Brand Manager, Market Research Analyst, and more. Students can get jobs in different industries, such as retail, healthcare, technology, finance, and more.

Ans: Yes, you can get an MBA in Marketing Degree by attending the online classes offered by Hawkins University.

Ans: Creativity, logical thinking, good communication, leadership and management skills with an understanding of business concepts are the required skills to enroll in an online MBA marketing degree.

Ans: The benefits of an MBA Marketing Degree are as follows:

  • Leads to job roles such as Chief Marketing Officer, Brand Manager, Marketing Manager, and more.
  • Improves the ability to create and carry out effective marketing strategies
  • Strengthens your ability to study market data and make the right decisions.
  • Create a solid professional network with classmates, professors, and industry leaders.

Ans: Yes, our University will allow students to work on projects and assignments in an MBA with Marketing specialization. This will prepare students for real-world settings.